farmNwife

broadcast your farm

Bare Bones SEO

heros share

bare bones seoWhen I first thought of writing this post, it was just going to be a list of the minimum items to include with every blog entry. I wanted to keep it simple. Many bloggers get hung up on what to do about SEO that I think it hinders them from posting as much. Everyone says you have to do _____ for the best optimization. And it changes all the time.

Also it needed to be for all bloggers not just for those with fancy plugins. Those on wp.com and Blogger need to know how they can optimize their sites too.

Then Google did it again. They just came out with a new “algorithm” change. And it’s a big one, especially for bloggers. More later on that.

So I still want to keep this simple like a check list. That way us ag bloggers can focus on what is important and that is writing and publishing our posts. Follow these steps and you will be doing just fine.

SEO Bare Bones List:

1. Post frequently: at least once a week Search engines give priority to relevant, up-to-date content.

2. Keywords: Don’t think about individual words because you won’t rank for them. Keyword phrases, three to five words long are what you should be targeting. Use Ubersuggest.org for ideas. Keep this simple, don’t over think it.

3. Title: (also called Title Tags) Use keywords in your title. Only about the first 65 characters in said title will show in google search.

4. Meta Description: for those without the plugin- The first 150 characters in your post will be displayed in the search under the title. So make those first 150 characters count (ie. keyword phrase)

5. Headings: use Header 2 and Header 3 for paragraph intros. Tells search engines those words are important to article.

6. Links: Incoming links are like gold stars to your site. Higher ranking sites are optimal. Take advantage of guest posting when you can. I wrote a post on 5 insanely simple backlink locations. Even internal linking helps. Always link to other posts where relevant.

7. Speed: how fast does your site load? Slow sites get dinged. Most of the time it is because of too large file size images. Keep your image files small. Check your sites speed at Pingdom.

8. Images: Always Always rename the file of your images. DO NOT leave it as DSC0093. Rename it before you upload it to your site. And also fill in the Title and alt text fields. Use your keyword phrase when possible.

There you have it. What I call the Bare Bones of SEO.  These are 8 simple steps all bloggers can use to give their sites a boost in search engines.

If a new farm blogger asks you “What about SEO?”, you can send them here. [click to tweet]

For those who need more SEO goodness, the seo mogul (google) has it’s own ebook Search Engine Optimization Starter Guide.

For the More Later

Google’s latest update- They have shut down the keyword search tool (except for those using Ad Words).  And you won’t know what keywords visitors are using to find your site when they search through google.

I recommend using Ubersuggest along with following your popular posts. This combination will give you good direction.

**Update** WordTracker is a great tool to use to find keyword combinations. Just sign in with your email and a password to start using right away. Confirm your email for a larger keyword list. You don’t have to sign up for the trial to use the site.

More importantly keep posting.

Blog On, Baby!

 

How To Track Your Visitors
11 Ways to Speed Blog
Don't Sabotage Blog Comments

Previous

Next

  • Pingback: Help Your Ag Business Reach Target Audience | FARMnWIFE()

  • Pingback: Smart SEO Strategy | FARMnWIFE()

  • Pingback: Boost SEO in One Step | FARMnWIFE()

  • Pingback: SEO for Your Blog | FARMnWIFE()

  • jenlovespork

    This is helpful.  Thank you for sharing!

  • jenlovespork You are very welcome, Jen. Do you have any questions?

  • Thanks for posting this. I keep getting calls telling me I am not optimizing my posts, but they found me, didn’t they? I try to give my posts interesting names to catch ppls attention. Is this a bad idea?

  • Naylor Organics Yes, it’s a good idea especially if you can work in your keyword phrase. But don’t stress over it. Most important to keep posting. 😀

  • This article has been very helpful. I had never thought about renaming your pictures before using them. Though after I read step 8 it made perfect sense why you would want to rename your pictures. Also, I had never really been sure what the limit should be on how long keyword phrases were. Thank you for posting this article.

  • farmnwife

    AgProudRyan thanks ryan

  • unionprairievocalist Thanks for stopping by. There is really not a limit to the keyword phrase. The idea is to use the phrase closest to what people are typing into search engines.

  • Great tips?  How important is renaming the photos?  I post 2 times a week, and it seems to be a lot of work to rename them all….wondering if it really has that big of an impact?

  • These are some great tips. #7 was a good point to think about because I know that if I can’t get a website to come up quickly then I will exit the site and move on. Additionally, I had not really thought about the importance of renaming your pictures but it makes sense. I think that they more you use those keywords and phrases, the more it sticks with you.

  • LivingTheLifeInAg You got it. The more you surround the post or site with specific keywords; the more search engines will recognize it for those words. Very few bloggers take the time to change the file name of images. 
    Let me know how things are going for you.

  • Simply would like to say your
    comment is as surprising. The transparency in your post is just nice and i can
    assume you are an professional on this subject. Fine with your permission let
    me to use your RSS feed to keep updated with forthcoming post. Thanks a million
    and please carry on the good work.
    Regards:
    https://www.facebook.com/seoorangecounty

  • Pingback: Ten Questions to Ask Your Blog | farmNwife()