We’ve been over how having a blog on your farm’s website is crucial to its success at bringing in viewers. But we should also talk (again) about post titles that add that little “somethin-somethin” to entice searchers at google or bing to click through to read your whole article. These post titles are worded in such a way as to compel readers to want to know more.
You can even think of the proven headline as a sort of formula to use over and over while changing the subject to go with the body of your post. Remember you don’t always have to use these types of post titles. Just keep them in mind as possibilities when you need inspiration on writing headlines.
First I will list which titles have worked on this site. Then I’ll give a few more that you can use.
How to or Why: Many people are using the search engines to learn how to do something or why it’s done a certain way. Starting your titles with these keywords is a no-brainer. How To Blog Trends & How To Re-Size Pictures
Free: Yes, one of the posts that is consistently listed in my popular posts widget prominently has the word FREE. Although this might not apply to your site. It is something to consider using when appropriate. Like in this post title! 😀
A few others to keep in your arsenal
The Secret to: People love to get inside knowledge on anything. This could also follow along the lines of how or why.
What everybody ought to know about: Readers don’t want to be the one who doesn’t know.
….Before and After: Witnessing a transformation is always intriguing.
The Myth of: Clarify something that you see as being misunderstood or misrepresented.
Audience: Specifically name your target audience in the title. People love reading about themselves. This one has to be specific to really make an impact.
Tell Me: What blog post titles have worked the best for you?
A blog that is separate from a business site is like a long distance relationship. Everyone is frustrated. Joining the two can be a magical, beautiful thing. Even Hub Spot’s research shows that businesses that blog see an 88% increase in leads over those who don’t.
If your ag business or organization has different URL’s for your site and blog, you should seriously consider putting them under one roof. Here is two compelling reasons why:
1. It’s confusing
for you and your customers.
Which one do you put the time in to update? Which one do you promote in your social media bios? Do you send customers to the blog to read a post first. Then send them to the site for your phone number. Are you expecting customers/members to remember two website addresses? If they see one site’s URL in print will they say, “Hey, I thought their site was something else.”
The objective is to keep customers/members focused on doing business with you. Why would you send them to yet another site to read your articles and updates?
Also do you really have the time or inclination to maintain two different sites?
2. A blog will bring your website to life.
Much like how a wife brings class, sophistication, and virtue to a marriage; adding a blog to your business website will benefit in many ways.
With each post published a new page is added to your site. This fresh and updated content signals to search engines that there is new information that people may be looking for. Isn’t it more important that they come to a site where they can quickly find everything your business or organization has to offer in one place?
Just as essential, potential customers will see there is a human connected to the site. A static business website can be a lifeless, online brochure. A personal touch is given to a site with every blog post that answers visitors questions, every picture that shows there are people who want to help, every video that displays how work gets done.
If you want, you can go with the default theme. It will work fine. In the tutorial I choose a theme that doesn’t have a header picture. That is a personal preference. I like my sites to be uncluttered. Also headers can take away precious real estate that appears above the fold. I like all the information possible to show without scrolling. But if you have your heart set on a header, choose a theme with a header. Simple as that.
This is the first entry to build a website for your farm or ag business. As we discussed in Why to start your own website, we are going to start with a free site in order to 1. learn the basics of running a site 2. you don’t have the pressure to make it look professional while you are learning 3. when you are ready to have a self-hosted site you will be able to make changes without depending on a developer 4. sense of pride in creating your business’s home on the web.
Also we are going to make this a website with a blog instead of a basic blog. We’ll be setting your site up with a static home page, blog page, about page, and contact page. These pages are the minimum that a business should include on their website.
You will be sent an email with a link to your brand, spankin’ new website. In the future if you just type in the address and include /wp-admin will take you to the login page. Then to your dashboard where all your controls are located. Your website will look very generic. We have to change some of the default settings before we start posting.
Settings & Pages
Click Settings —> General: Change the tagline to a short sentence or phrase that describes your business. Change any of the rest of the settings as you prefer.
Settings –> Size of the post box, put in 40 lines. This will show you more of your post as your are writing it.
Page –> Add New –>Give it the title Home, down the page uncheck the two boxes under discussion –>Page Attributes under template select front page template, under order type in 1 –> click publish
Page –> Add New –> Give it the Title Blog –> Order type in 2 –>Publish
Page –> edit About –> Order type in 3 –> Update
Page –>Add New –> Give it the title Contact –> Order type in 4 –> Publish
Settings –> Reading –> Front Page displays – choose static page and select Home for front page and Blog as posts page. Save Changes
Appearance –> Widgets notice there is a main widget area and Front page widget area– Under Main area start with Catagories, About Me, Follow Blog — under Front page start with About me, Twitter, Facebook like
Off to a Good Start
This will get our sites ready for posting, adding images and information. Remember this is a free platform; so we are somewhat limited to what we can add to the site. But many a blogger have used wordpress.com for a number of years and have got along quite well. And we are learning the “ropes” to prepare us for going self-hosted.
Next we will take a look at the different themes and choose one that would be suitable for you. Then we’ll get to the fun stuff of adding a header and publishing posts.
Have questions or suggestions? Leave them in the comments below.
We are taking this site in a different direction. I have other websites that I am working on.
Together we will discover
1. how to reach an audience
2. make strong connections
3. get your message out
If you would like to join us to see how this can improve your site. Join the email list to be included. It's at the top of the page. :D