farmNwife

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Connecting With Customers

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At Gothberg Farms, Rhonda uses her blog to inform her customers about the goat cheese business.

Tell a little about you and your operation.Rhonday Gothberg
We have a small Grade A goat dairy on a 40 acre farm in Bow WA.  We milk 20-25 goats each year and all of the milk goes to making our farmstead cheeses.  All of the goats are the breed LaMancha.  They were chosen for their fabulous milk, smart minds, great dispositions, hearty, & healthy traits.  The entire operation is managed by almost all women.  We are very proud of what we do, how we do it, and what we produce for our local eating community.

What made you want to start your blog?
I love connecting with my customers.  As the customer base grew, so did the request for farm information.  We have a very connected local eating community here.  Farmers markets are a big part of life for quite a few here. The renewed interest in “Know your farmer, know your food” is alive and well in our area.  Slow Food is also quite actively involved here as well.  We are all natural ‘fits’ for each other.  I get asked so many good questions about the farm I decided to start sharing some random thoughts about what goes on here out front AND behind the scenes.

What has been the biggest surprise since you started? or something you didn’t expect:
The biggest surprise of my 7 years in this commercially is the time & expenses. It takes twice the money and 4 times the time you could ever imagine in your wildest plans.  The work day consists of 12-15 hours regularly. Kidding season is 24 hour days, and winter backs off to about 5-9 hour days. You are never ‘off’ with livestock, especially milking animals.  The flip side of that this is the best job I have ever had! I love what I do & all of it comes from extreme passion.

What is your favorite post and why?
I’m not sure I have a favorite, but the one about my Grandmother and sharing her home recipes is one of my favorites. Her influence is probably the most influential in who I am today.

What obstacles have you met and how did you overcome them?
The biggest obstacle was just how to get your product in front of buyers in the early days. I started before facebook, and it was much harder in those ‘good old days’ to connect quickly. I just come from the background of hard work, quality product, with genuine care & concern for all of my customers.

Thank you, Rhonda, for telling us a little about your business and blog. The Gothberg Farms site is an excellent example of how farmers can reach customers. Rhonda is also on twitter @gothbergfarms

 

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  • Charlotte74

    Twice the money and four times the time – you get that spot on.

  • tessmac

    another great post. so much lessons and tips to be learn from.