Farm Business Website – Potential Ag
1. Why did you think you needed a website for your farm business?
That’s a great question. My main reason to have a web site for my seed business is to increase communication and to covey accurate information quickly and efficiently to my customer base and beyond. The seed business, especially during the growing season, is constantly changing and adapting to current conditions. This site helps me keep my customers up to date and informed.
2. What is your objective for the site?
My main objective for the site is to help my customers improve their own farms Potential by providing them with timely information that directly relates to their concerns. These days, the majority of my customers have smart phones or iPads in the tractor or combine cab with them. By having that technology available I can now send them a link for information about the performance of the products we offer as well as other valuable information to all of my growers at once. (as opposed to hand delivering paperwork which takes a lot of time and in the end often gets misplaced)
3. How will you know if the site was a good return on resources invested?
Every week, I receive an email stating how much traffic the site has had in the past 7 days. It shows me how many page loads there were, how many visitors there were and how many first time visitors there were. I view the site as being successful and as having a good ROI when those numbers are the high. The most important ROI comes from my customers approval of the site. This fall, I posted every side by side and plot trial we had in the area that included the products we offer. Many current and potential customers visited the site to stay up to date on the results. I had a lot of positive feedback about the ease of getting quality information. Having happier and more accurately informed customers is enough ROI for me.
4. What would you have done differently or would like to change now?
Honestly hindsight is always 20/20. There were a few bumps along the way but everything went really smoothly. I tired to make the best decisions I could with the knowledge I had at the time and move forward, and I continue to do so now. Today, I feel the site suits my and my customers needs very well, but I plan on adding a few features as the growing season begins once again to make the site more interactive. First, I am working on creating a photo gallery where my customers and others can view current pictures of what is going on in their and others fields in the area. Second, I plan on working in a blog feature into the page where I can post quick updates with timely information that will help keep my customers updated about anything from agronomics to the markets and more.
5. What is your favorite part of your site?
Do I have to name just one? Honestly, my favorite part of the site is something that is still under construction, a future picture gallery of the 2014 growing season. Anyone who follows me on social media, or knows me in daily life, knows I can get a little camera happy and I like to tell my story through pictures.
My favorite part of the site that is currently up and running has to be the picture on the home page. In my honest opinion, the home page really sets the first impression any viewer has about your site. It needs to be easy on the eye, organized and give the viewer a quick idea as to what the site is about. The phrases on this picture on my home page really tells the story as to why I founded Potential AG and my views on farming/agriculture itself. The Potential for Agriculture is huge, and if there is anything I can do to help increase the potential of my customers farms, I will gladly do it.
6. Are you focusing on any social media platforms to reach your target audience?
In the near future, I will add a blog feature onto the site to help increase communications with my customers. This blog will be a huge part of how timely and efficient information will be conveyed to my customers throughout the growing season. YouTube is something that is still a little new to me, but I am getting more comfortable with how it works as time goes on. Look for a future YouTube Channel devoted to Potential Ag as well. I also currently have a Facebook page for Potential AG but it is more difficult to target a specific audience with it.
7. What are your future plans for your farm business site?
I have a few things in mind for the coming growing season including the above mentioned blog and YouTube Channel additions as well as adding more details to the Potential To Yield (P2Y) plot page(s). In the past I have only posted Yield Result information for the P2Y and other plots, however this year I plan on posting much more information including planting, weather conditions and much more to the site.
In closing, I wish to Thank Judi Graff for the opportunity to share this information with you!
Thanks, Matt, for being our featured farmer. You can also follow Matt on twitter.