Help Your Ag Business Reach Target Audience
Tim at Ezy Milk sent me this message:
Hi Judi….. Love your enthusiasm and skills….. We just attended www.fielddays.co.nz here in NZ. After a year or so on the market, we KNOW we have a very successful product. But, we are limited in our internet skills to reach a larger, targeted audience, i.e. Dairy Farmers…… Any thoughts?
For finding your target audience, I would like to see you focus on YouTube and Facebook. I’m going to list some action steps you can do now with a little time and not much technical know-how.
LOVE your videos. They are stupendous. I may exaggerate here but they are really good. A few steps to make a bigger impact with them.
1. Watch your lighting: my post 5 Steps to Better Video can help (read #3)
2. Basic Information describing video in youtube: Here you will have to discover your keywords you want to own. It’s very unlikely your customers are searching for EZY Cups. Very few of your video titles have “dairy” or “cow” in them. Think of what your customers are actually typing into search engines. This is what you want in your titles, descriptions, and tags. Then end the title with “with EZYCups”. You know the lingo that dairy people use. Take advantage of it in your titles. example follows
3. Tags: besides using your main keywords again, have one keyword tag that will be added to every video every time. This will move up your other videos on the list in the suggested column that appears on the right of all videos. Giving your other videos more prominence and click throughs.
4. Start every description with your website’s full URL. This helps with SEO and is a clickable link for viewers to follow.
(Yes, you should go back and make adjustments your past videos for steps 2-4)
With over 8000 likes, you have a great start. You get points for having a viewable URL in the about under your profile and posting your videos. Next steps.
1. Profile picture would like to see your logo or the words EZYMilk. So your posts are quickly identified as your business. Most won’t know what those objects are that you are using now.
2. Along with your business promotions posts, include posts about events in the dairy industry, reshare customers pictures of their farms, find dairy cartoons or jokes to share. Just become more active on Facebook. There are lots of dairy people on social media. You can definitely capitalize on it.
3. For your cover photo, I think you would make a bigger statement if you would show a picture of your products in use. I really can’t tell how your business can help my dairy with what you currently have as the cover.
I’ll quickly mention twitter. Looking at your past tweets, you are not using hashtags. This means only your followers might see your tweets. Add #agchatoz #nzdairy or #ausdairy to them. Then everyone following those hashtags will see your tweets also.
These are the steps I suggest for now. There is so much more that can be added in each section but that can wait. You may not need to do a whole lot more to reach the audience you are targeting.
Tell me: Would you give any other suggestions to Tim?