After you put the time and effort into your blog posts, you want people to see it. One way to get it in front of more readers is to tweet it out. Let’s look into a few simple steps to get the biggest bang for your blog post.
1. When & How Often
Research shows that tweets die after the first hour. Depending on who is watching their twitter feed in the hour you tweet, that tweet could end up in the black hole of twitterdom never to be seen again. Multiple tweets promoting your blog post is perfectly fine and necessary. Guy Kawasaki, internet marketing mogul, suggests retweeting a blog post link 4 times throughout the day imitating the repetition of news media. Personally I usually tweet my blog posts three times; morning, afternoon, evening, using Hootsuite‘s scheduling option. You could also try twice a day for two days.
Next to determine when to tweet. WhenToTweet.com a very simple free program where after you type in your @ username it comes up with stats for the best time for you using your past tweets performances and activity of your followers. One other site I will mention is Tweriod.com. After signing up with twitter, request an account analysis that will email or direct message you the results for your optimum tweeting times. Patience is required for these free services. But they do give some insight. Here is my weekday chart for my best times to tweet from Tweriod:
WhenToTweet results (results take about 1 day):
A hashtag is a word or phrase that starts with #. This catagorizes your tweets into topics that those on twitter are following. For example, you should be using the hashtag #agblog with your blog link. Those who are interested in seeing tweets about ag blogs will see this and usually click the link. You might also add what the blog post topics are such as #dairy, #farmlife, #corn ect. This is how you reach beyond your own followers to many other tweeps who have interests like yours which can lead to more followers.
3. Leave Headroom:
This is very important if you want your tweet to be retweeted or “RT” without being shortened or cut off. You are allowed 140 characters but leave enough space for a quick retweet that will add “RT @yourname”
Just as your blog’s content is all important to attract readers, your tweet’s content is what will make or break the click through to your site. Your job is to entice the reader to want to find out what is in your blog post. Short, simple, tease headline-type tweets will work the best. Use a little imagination but stay on topic.
5. Check Link:
Finally check the link back to your blog. If it is copy/paste link make sure the whole link is copy/pasted. Double check the link that it is going where you want it to go. The link should go directly to the post, not the site in general. This could confuse the reader or require more clicks to get to the post. Don’t do that.
Bonus: For those of you not interested at all in this tweeting-goodness, I offer up TwitterFeed.com . If you have yet to understand the beauty that is twitter, TwitterFeed will tweet your blog post for you. On their help page you can read how to set up the automatic feed.
What did I leave out? Tell us about your tweeting experience & what works for you?