Many ag bloggers start a blog to tell the world about how food is grown. They imagine if they just post enough and are forthright enough that their blog will be read by anyone looking for their information.
I am going to be honest with you. It ain’t gonna happen. You might get a few people to stumble across your site and read a few passages. But these numbers aren’t enough to make a dent in what you were hoping for. These internet surfers don’t know you from Adam. They would have to return again and again to even start to trust and get to know you; which again is very unlikely.
Sure there are some popular farm blogs that have a large number of followers. But I am talking to the majority of you who aren’t there yet.
Now that I have you down in the dumps and thinking about abandoning your blog; here is the good news. You can make an impact for the farm industry AND It’s much easier than you think. Are you excited yet?!
It is called…. wait for it….
Facebook. You might have heard of it. A quaint little social media site where you share things with friends and family. And I’m talking your personal account not a business/fan page.
The people on facebook already know, trust, and hopefully like you. So they are more open to what you have to say about food in general. You have your ready-made audience to educate about agriculture. This is where you can make a difference. If your personal facebook crowd is like mine: people from church, extended family in the bigger cities, just friends in general. Just about everyone I interact with on twitter is in ag. But not so on facebook. They are from all backgrounds and levels of knowledge about farming.
Plus 25% of my traffic to this site comes from facebook.
You might think that your target audience for your blog is anyone who eats food. But if you think on that more, it would be really difficult to actually accomplish bringing all the general public in. And not really feasible. So let’s focus on a group of consumers you already know and can have some influence with.
Stay active in the other social platforms but keep in mind where you should spend the majority of your time educating and talking about farming. If you are not on facebook yet. Join up and start connecting with all your friends and relatives that already are.
If you are making an impact on another platform, I would love to hear about it.