1. Why did you think you needed a website for your farm business?
That’s a great question. My main reason to have a web site for my seed business is to increase communication and to covey accurate information quickly and efficiently to my customer base and beyond. The seed business, especially during the growing season, is constantly changing and adapting to current conditions. This site helps me keep my customers up to date and informed. Continue Reading
1. Tell a little about you and your farm operation.
Hi! My name is Brandi. My blog is Lipstick & Tractors. The name is a perfect fit for my life; I am a farm girl who can keep up with the boys and look good doing it. I said ‘yes’ on December 23, 2013 to my ruggedly handsome farmer. I am a registered nurse and my fiancé is an ag mechanic. We have a baby – a black lab-mix named Jules that we rescued from the local shelter. In our free time (haha –free time, what’s that?) we enjoy spending time with family and friends, outdoor activities, dining out, catching a movie, and heading to tractor pulls. Kyle sold his first pulling tractor and is working on his second, so he may be pulling again this year.
Our farm is nestled right in the heart of the Midwest. Northeast Iowa to be exact. My fiancé is part of a family farming operation that farms 5600+ acres of corn and beans each year. As well as owning 12 hog buildings. I help out when and where I can. Kyle started his own ag repair business and does this in addition to working at his dad’s ag repair shop.
2. What made you want to start your blog?
I wanted a way to connect with other people who shared my lifestyle. I also wanted to share our story of agriculture, as well as our life in general.
3. What has been the biggest surprise since you started? or something you didn’t expect:
The support of my blog has been overwhelming and I am very thankful for that! I am surprised by the amount of followers, views, pins, etc. I am very grateful for all the connections I have made. I didn’t expect some of my blog posts to get so popular.
4. What posts topics are a favorite with your readers?
5. What obstacles have you met and how did you overcome them?
I meet obstacles often – in life, in agriculture, in blogging, in nursing. I rely on my fiancé, family, friends, my blog, and God to help me overcome them. When times get tough I just remember that it could be worse and things will get better.
Hi Judi….. Love your enthusiasm and skills….. We just attended www.fielddays.co.nz here in NZ. After a year or so on the market, we KNOW we have a very successful product. But, we are limited in our internet skills to reach a larger, targeted audience, i.e. Dairy Farmers…… Any thoughts?
Here was my reply:
For finding your target audience, I would like to see you focus on YouTube and Facebook. I’m going to list some action steps you can do now with a little time and not much technical know-how.
LOVE your videos. They are stupendous. I may exaggerate here but they are really good. A few steps to make a bigger impact with them.
2. Basic Information describing video in youtube: Here you will have to discover your keywords you want to own. It’s very unlikely your customers are searching for EZY Cups. Very few of your video titles have “dairy” or “cow” in them. Think of what your customers are actually typing into search engines. This is what you want in your titles, descriptions, and tags. Then end the title with “with EZYCups”. You know the lingo that dairy people use. Take advantage of it in your titles. example follows
3. Tags: besides using your main keywords again, have one keyword tag that will be added to every video every time. This will move up your other videos on the list in the suggested column that appears on the right of all videos. Giving your other videos more prominence and click throughs.
4. Start every description with your website’s full URL. This helps with SEO and is a clickable link for viewers to follow.
(Yes, you should go back and make adjustments your past videos for steps 2-4)
Facebook With over 8000 likes, you have a great start. You get points for having a viewable URL in the about under your profile and posting your videos. Next steps.
1. Profile picture would like to see your logo or the words EZYMilk. So your posts are quickly identified as your business. Most won’t know what those objects are that you are using now.
2. Along with your business promotions posts, include posts about events in the dairy industry, reshare customers pictures of their farms, find dairy cartoons or jokes to share. Just become more active on Facebook. There are lots of dairy people on social media. You can definitely capitalize on it.
3. For your cover photo, I think you would make a bigger statement if you would show a picture of your products in use. I really can’t tell how your business can help my dairy with what you currently have as the cover.
I’ll quickly mention twitter. Looking at your past tweets, you are not using hashtags. This means only your followers might see your tweets. Add #agchatoz #nzdairy or #ausdairy to them. Then everyone following those hashtags will see your tweets also.
These are the steps I suggest for now. There is so much more that can be added in each section but that can wait. You may not need to do a whole lot more to reach the audience you are targeting.
Tell me: Would you give any other suggestions to Tim?
If you searched for your name, would you find yourself?
Recently I gave a presentation to Collegiate FFA’s New Century Farmers about cultivating connections online. (Great bunch of true future farmers from all over the US) While I was preparing the slides on setting up social media profiles, I discovered when I googled myself; I wasn’t there! -Gasp-
Sure all my websites, social media profile links were there. But in the images there was no picture of me. Here is what appeared…
Where did I go?! One of my profile pictures from one of my bios from any one of my social media channels should show up. Am I right? Darn tootin!
Why did these pictures of my husband and daughter show up in search instead of me?
They have my name in the file name for the picture
The sites they are uploaded to have a high ranking
Every time I uploaded my picture for a profile, the file name attached to each one was “profile”. Because that is what I saved it as. How clever of me. I did that so if I needed the photo I knew to look for “profile” to find it. That was helping in the short term but was doing zilch for search engine optimization.
I wrote about the importance of naming your photos before uploading in my ebook 8 Steps to Update Your Website. I even say to go back and re-upload the photos on your more popular posts. But it never occurred to me to do the same with my profile pics, until now.
How did I fix this?
First I renamed the files for my profile pictures to my name. Then I re-uploaded them to my social media bios.
The images have not changed yet in search. Not sure how long it will take for my photos to show up. I do know that I will have to out rank the sites that are hosting the images that do appear.
Help your own SEO
Please learn from my mistake. Go back and rename your profile photos. Then upload them again to your sites and bios.
Be sure to do this for any picture of your logos for your ag business too. It will definitely help your search engine optimization.
Add your name to the file of any photo you use for
a guest post
events you attend or speak at
social media albums (facebook, flickr)
Can you think of any others? Do you need to find yourself too?
The most important thing for your ag business to know is your target audience (customer). Once you know who your audience is, the next thing to do is find out about their habits. This tells you how to reach them and direct them to your site. Once they are on your site, then it’s your job to tell them how you can help them. This website infographic is a good place to start if you are just beginning to look into where to find your audience online.
Besides all this, I’m a sucker for a good infographic.
We are taking this site in a different direction. I have other websites that I am working on.
Together we will discover
1. how to reach an audience
2. make strong connections
3. get your message out
If you would like to join us to see how this can improve your site. Join the email list to be included. It's at the top of the page. :D