Why Farmers Should Blog
Al Winmill from TitanOutletStore.com is my guest intro
I give five reasons farmers should be blogging
Education, Record, Family, Business, Homebase.
I also talk about using Blogger and WordPress apps to keep blogging while in the field or on the road.
Blogger app – Android or Apple
WordPress app – Android or Apple
blogger, blogging, farmers, mobile blogging, wordpress
I am in total disbelief with myself. And I am not being overly dramatic. This whole summer I had not thought about blogging about the drought.
You might not know but the events of the harvest of 2009 made it crystal clear to me why blogging is so important to farmers. It is the written proof of our farm heritage we pass on to future generations.
I could use the excuse that my blog and farm website were being professionally joined and had been under construction all summer.
But in reality, it never even occurred to me to write about the drought. (I still can’t believe it.) All summer long, I read articles, others blogs, cursed the radar. What is even sadder is that my family was interviewed for articles in magazines and farm news TV shows!
Come on! What was I thinking? Obviously I wasn’t. I might as well be stripped of my blogger badge.
I was literally watching history pass me by and didn’t even know it. The stark meaning of can’t see the forest for the trees. I was living it; but didn’t see it. Thinking back to 2009, I don’t think at the time I realized how important that year would be either ’til later.
Luckily, I take lots of pictures. I do have photo documentation covering the drought events. Now all I have to do is go back, post the pictures and write while it is still fresh in my memory.
Please learn from my tremendous blogging FAIL.
Even if you are busy, even if it doesn’t seem important, even if you don’t think anyone will notice…
You will only regret it if you don’t write it down. Don’t let history pass you by.
Is there something you wish your parents/grandparents would have written about?
blogging, drought, farm blog, history
When was the last time you updated your About Page? Well if you’re like me it hasn’t changed since you started your blog. Tisk tisk, bad bloggers.
It’s Time to Revamp That About Page
After your home page, the about page will have the highest traffic on your site. People want to know the person behind the blog. And the
y want to know why they should take the time to read it. So let’s keep it fresh and up to date.
Commonly, bloggers start this page way back when they lost their first tooth. Don’t do it. The beginning paragraph should
tell visitors what to expect from your site. In other words, what’s in it for them. Why should they click to view more pages or even return? No need to make
it long. Keep it to the point.
Next, you can give a bio of yourself. Even better if you include a compelling story.
Items to Include
- Picture of you: This is a must. Don’t substitute a shot of your dog. Readers like to put a face with the blog. (Hey, that rhymes.) It makes it much more personable. Add a couple pictures if you like. Make sure people know it’s you.
- Video: This is an even better way to make your site personable. A video introduction can really make your blog stand out and more memorable.
- Favorite Posts: Include links to 2 or 3 posts that mean the most to you. Tell why they are your favorite.
- Contact: Add your contact information or link to the contact page. Be accessible to your readers.
- Map: If you have a business locale, it’s easy to add a map for customers to find you.
End With Action
Finally, finish the page by directing the reader to action. This can be a link to another page or telling them where they can sign up for blog updates. Don’t leave ’em hangin’! Tell them what they should do next. You’ll be surprised how many will actually do it.
Tell me how are you going to revamp your About Page?
about page, blogging, update blog
Influence & Name Dropping
I knew if I was patient there would be an opportunity to share this conversation with the renowned Chris Brogan. (Chris wrote the book Trust Agents and is popular in the online business circuit.) Anyway, he wrote a post on blogging. I tweeted the link. Chris said thanks and… Well here it is…
Of course I took the screen shot and “favorited” it. Come on, do you blame me? Chris is no small potatoes, folks! And now we’re like BFF’s.
Why is this important? Because I came across this wonderful info graphic by Patricia Redsicker. She dislikes Klout as much as I do. (Klout gives a numerical score to an individual’s online influence. Then everyone scrambles to increase their score. It’s really ridiculous.) Forget about Klout. What I wanted to share is the information in the graphic. Patricia’s 12 points are what bloggers should be focusing on to become people of influence in their area of focus or niche. And she mentions Chris Brogan which allows me to name drop. :o) Thanks, Patricia.
For me, #9 jumped out to work on. Which point spoke the loudest to you?
blogging, Chris Brogan, info graphic, Klout, online influence, Patricia Resicker
Let’s Get Real About Your Blog’s Reach
Many ag bloggers start a blog to tell the world about how food is grown. They imagine if they just post enough and are forthright enough that their blog will be read by anyone looking for their information.
I am going to be honest with you. It ain’t gonna happen. You might get a few people to stumble across your site and read a few passages. But these numbers aren’t enough to make a dent in what you were hoping for. These internet surfers don’t know you from Adam. They would have to return again and again to even start to trust and get to know you; which again is very unlikely.
Sure there are some popular farm blogs that have a large number of followers. But I am talking to the majority of you who aren’t there yet.
All Is Not Lost
Now that I have you down in the dumps and thinking about abandoning your blog; here is the good news. You can make an impact for the farm industry AND It’s much easier than you think. Are you excited yet?!
It is called…. wait for it….
Facebook. You might have heard of it. A quaint little social media site where you share things with friends and family. And I’m talking your personal account not a business/fan page.
The people on facebook already know, trust, and hopefully like you. So they are more open to what you have to say about food in general. You have your ready-made audience to educate about agriculture. This is where you can make a difference. If your personal facebook crowd is like mine: people from church, extended family in the bigger cities, just friends in general. Just about everyone I interact with on twitter is in ag. But not so on facebook. They are from all backgrounds and levels of knowledge about farming.
Plus 25% of my traffic to this site comes from facebook.
Bringin It Home
You might think that your target audience for your blog is anyone who eats food. But if you think on that more, it would be really difficult to actually accomplish bringing all the general public in. And not really feasible. So let’s focus on a group of consumers you already know and can have some influence with.
Stay active in the other social platforms but keep in mind where you should spend the majority of your time educating and talking about farming. If you are not on facebook yet. Join up and start connecting with all your friends and relatives that already are.
If you are making an impact on another platform, I would love to hear about it.
General Blog Help
ag blog reach, blogging, facebook, farm blogs