farmNwife

broadcast your farm

Tag: farmers

Ag Group Speaker

speaking to ag groupsBack in July I spoke to Collegiate FFA’s New Century Farmer. This conference was for college age young farmers going into production ag. I had a great time. My topic was titled “Cultivating Connections Online”. It was about the why and how of making personal connections using social media platforms.

About that same time, I was contacted to speak to an ag group in Canada in February. Yes, I said F-February. The scheduler wanted me to help the members tell their farm stories. So the topic is uniquely titled “Tell Your Farm Story”. I just sent in the outline of the presentation and wanted to share it with you.

I might change a little of the resources at the end. But the rest should stay pretty much intact. Tell me what you think.

If you need a speaker at your farm group meeting, simply use the contact page. Let me know what you have going on.

Tell Your Farm Story

Website Statistics:

    Companies that blog see 55% more visitors

    Business to Consumer companies that blog generate 88% more leads/month

What you need to ask yourself starting out

Why: To have a successful blog, you must know your purpose. Your purpose should be obvious to visitors. This will give direction to everything you do in telling your story.

    Stated in your tagline, bio widget, and about page

Who: Whom are you telling your story to?

    family, friends, locals, media, future generations

What: What platforms will you use to make your content to tell your story? You really should own that space. Then you have control.

How: Once you are telling your story, how will you connect with your audience to spread that story?

    email, facebook, twitter, pinterest, podcast

Action Steps

Website Design

  •     Keep it Simple, Obvious, Repeat

5 Items all sites must have

  •     tagline, about areas, contact page, notifications, fast load time

Learn two social media platforms and what works on each; most sharable

  •     hashtags, images, links, video
  •     broadcast your message

Band Together

  •     facebook groups, master minds, guest blog, comment on posts, share links
  •     You don’t have to do this alone.

Blog Post Ideas

  •     10 most asked questions, current issues, Day In The Life, Questions
  •     that should be asked, video, Best/Worst of

Suggested Resources:

  •     Book: So What? by Mark Magnacca
  •     Websites: farmNwife.com  TheSalesLion.com
  •     Podcast: Mad Marketing

Introduction to Grow Your Farm Site

GROW YOUR FARM SITE PODCASTgrow your farm site podcast

intro by Ryan Bright from The Udder Side

Judi Graff aka farmNwife

Helping farmers create websites that produce

I give the background of my online journey. Starting with KidsCattle.com then going to BigGreenCombine.com with the harvest from Hell
why telling your farm story is so important

evolving to farmNwife.com helping other farmers with blogs and websites
agbusiness website reviews
speaking at conferences: Executive Women In Ag, Ag Chat Conference, New Century Farmer , Ag group in Canada

in future episodes will cover
content ideas, Why farmers should blog, compressing videos and images for fast upload, basic seo, page design, categories and tags, What’s important for agbusiness sites, advocating for ag industry, plugins or software reviews

Have your site featured by using the microphone on the left and send your guest intro. I’ll include a link in the show notes.

A Bit of Heart and Humor

I have to apologize to sd country wife. From reading on her blog, The Simple Country Life, I gathered she just had a large garden and a couple calves. I didn’t realize she and her husband had all this going on. But sd country wife did say she blogged semi-anonymously.sd country wife

1. Tell a little about you and your operation.

My husband and I live on small cow/calf operation running about 210 head of stock cows and 250 acres of crop ground. He helps his dad with this but it’s a one-man farm so he works full-time seven miles west on 6500 acres. He also sells seed on the side to the local farmers. While he is gone during the day it is my responsibility to feed my (I say “my” because they are in my name, which makes me happy) three bottle calves and keep our large produce garden running.

2. What made you want to start your blog?

I started my blog in August 2010 to document life on the farm from a non-farming woman’s perspective. It’s not cutesy; it’s often melancholy and straight arrow writing depicting the loneliness of long days and unpredictability that comes with the farming life. Living 20 miles from town and high gas prices, I am responsible about not wasting trips to town, which means I need to find things to keep myself busy out here.

3. What has been the biggest surprise since you started? or something you didn’t expect:

People interested is this “simple” life. The responses of people who understand the family farm ways and hours but also that it is a calling and an occupation of pride for those who do it. I am proud of my husband, and thankful he does what he loves. That’s what matters.

4. What is your favorite post and why?

This is a tough one, but for me, probably When You Think You’re Alone. It documents lonely, uncertain days that I experience with the seasons of farming life. Some seasons are sunshine wonderful; others are frustrating and isolating.

5. What would you say to larger farmers about why they should have a blog?

I’ll speak to the women here, and say it’s important audiences hear your perspective. That’s what I enjoy reading, other farm women and the strength they have to support their husband in his calling and encourage him no matter what. In a world of information overload, mixing farming facts with a bit of heart and humor builds a successful blogging community.

Women who farm or are married to farmers have a unique story to tell, and we need your voice. I say with confidence farming families success is built upon an encouraging and supportive wife, friend, and partner. Why don’t you share your journey?

Connect with SD Country Wife at
Twitter: @sdcountrywife
Website: thesimplecountrylife.com


 

Passion For Ag

I am envious of those who write a great post and make it seem easy like Jesse Bussard. Jesse is a prolific writer on cattle nutrition and forages. Anyone who raises cattle should have her site, Pearl Snaps Ponderings, bookmarked.

1. Tell a little about you and your ag experience.Cowgirl Jesse

I’m a Pennsylvania cowgirl transplanted to the Bluegrass State to attend graduate school at the University of Kentucky.  I am currently pursuing both my MS and PhD in Plant and Soil Science.  I previously attended Penn State University where I majored in Animal Science with a minor in Equine Science.  My family operates a small cow-calf operation in south central PA and sells beef locally.  I grew up showing livestock in 4-H and competing in many different equine events, mainly barrel racing.  My background in agriculture is varied but mainly focuses on beef cattle, row crops, and forages.  My current research at the University of Kentucky focuses on better understanding the soil-plant-animal relationship and how we can use this to improve both forage crops and livestock grazing systems.  After completion of my degrees I hope to take this knowledge and experience and apply it firsthand to help farmers and ranchers solve problems at the farm level in their forage production and livestock grazing systems.  I am passionate about my agricultural heritage and the beef industry and have made telling agriculture’s story a lifelong goal.  I am also currently serving as the Public Relations Chair for the NCBA Young Producers Council and co-edit our blog, Cattle Call along with Lauren Chase (@LaurenMSea) of Montana.  Through both my personal blog and Cattle Call I am able to share my passion for agriculture and the beef industry.
2. What made you want to start your blog?
I was encouraged to start my own blog by one of my past professors at Penn State.  He suggested that because of my desire to spread knowledge about agriculture with others that it would be a useful avenue for me to share my passion and educate farmers, ranchers, and consumers.

3. How do you decide what you will write about?
I write about things that are related to events or activities in my daily life.  They may be related to something I read for a class or about something I am doing for a research project.  Or it could be something that happened at home on the farm.  I have also started series that pertain to two of my interests as an agronomist, Weedy Wednesday and Forage Facts.
4. What is your favorite post and why?
My favorite blog posts that I did are actually two that I did for another blog I co-edit, Cattle Call (http://thecattlecall.wordpress.com).  I have linked them back to my personal blog, Pearl Snaps, through the Cattle Call page (http://pearlsnapsponderings.wordpress.com/cattle-call/) listed on my header.
The first was ‘Out in the Field’ (http://thecattlecall.wordpress.com/2011/06/30/out-in-the-field/) and the second was ‘Honesty is best policy’ (http://thecattlecall.wordpress.com/2011/07/22/honesty-is-best-policy/).
‘Out in the Field’ talks about my experience at a field day we hosted at our research pastures and my thoughts on interacting firsthand with cattlemen.
‘Honesty is best policy’ is about a recent trip I took to northwestern Indiana to tour some farms and participate in a foodie event hosted by local farmers.  I got to see interact with consumers, view things from their perspective, and gain a better understanding for the questions and concerns they have for farmers and ranchers. 
5. What advice would you give new bloggers?
Write about what you know.  Don’t try to tackle subjects that you aren’t familiar with.  Start simple and create worthwhile content.  Remember quality over quantity.  Readers want something worth reading.  Set yourself a schedule and stick to it.  Set aside a time to brainstorm and write.  And in the end, always remember to have fun with it.  If you make it seem too much like work you won’t enjoy it.
You can follow Jesse on twitter @cowgirljesse or on her facebook fan page.