farmNwife

broadcast your farm

Tag: social media

Ag Group Speaker

speaking to ag groupsBack in July I spoke to Collegiate FFA’s New Century Farmer. This conference was for college age young farmers going into production ag. I had a great time. My topic was titled “Cultivating Connections Online”. It was about the why and how of making personal connections using social media platforms.

About that same time, I was contacted to speak to an ag group in Canada in February. Yes, I said F-February. The scheduler wanted me to help the members tell their farm stories. So the topic is uniquely titled “Tell Your Farm Story”. I just sent in the outline of the presentation and wanted to share it with you.

I might change a little of the resources at the end. But the rest should stay pretty much intact. Tell me what you think.

If you need a speaker at your farm group meeting, simply use the contact page. Let me know what you have going on.

Tell Your Farm Story

Website Statistics:

    Companies that blog see 55% more visitors

    Business to Consumer companies that blog generate 88% more leads/month

What you need to ask yourself starting out

Why: To have a successful blog, you must know your purpose. Your purpose should be obvious to visitors. This will give direction to everything you do in telling your story.

    Stated in your tagline, bio widget, and about page

Who: Whom are you telling your story to?

    family, friends, locals, media, future generations

What: What platforms will you use to make your content to tell your story? You really should own that space. Then you have control.

How: Once you are telling your story, how will you connect with your audience to spread that story?

    email, facebook, twitter, pinterest, podcast

Action Steps

Website Design

  •     Keep it Simple, Obvious, Repeat

5 Items all sites must have

  •     tagline, about areas, contact page, notifications, fast load time

Learn two social media platforms and what works on each; most sharable

  •     hashtags, images, links, video
  •     broadcast your message

Band Together

  •     facebook groups, master minds, guest blog, comment on posts, share links
  •     You don’t have to do this alone.

Blog Post Ideas

  •     10 most asked questions, current issues, Day In The Life, Questions
  •     that should be asked, video, Best/Worst of

Suggested Resources:

  •     Book: So What? by Mark Magnacca
  •     Websites: farmNwife.com  TheSalesLion.com
  •     Podcast: Mad Marketing

Social Media Best Practices at a Glance

Guide: Social Media Posting social media guide

When I first read this infographic from TopNonProfits, I thought it had some good practical info. It serves as a reminder to those who are long-in-the-tooth in social media as well as newbies. So I tweeted it out and sent it to my renowned Infographics Pinterest Board. A few people thanked me for posting it and a few others repinned it. Then I thought that some of my readers could benefit from seeing it. Thus, this post. Tell me what you think of the graphic.

 

Social-Media-Posting-Strategy (download the pdf)

guide social media

Go ahead. Tweet it & Pin it. The buttons are just below.


Blog On, Baby

No Comment

Literally, I am getting no comments. I’m not happy about it. And it can be quite discouraging to motivate me to create more posts. Where is the incentive? Isblog on anybody listening? I think many bloggers, especially newbies, feel this way at times. It can also be a big reason why bloggers quit posting altogether and abandon their sites. No one wants that to happen.

Encouragement for the Discouraged

So if you are not getting comments; what can you do to stay motivated and not feel so alone out there in the blogosphere.

1. Remember why you started your blog. 

Did you create your site for people to talk to you. Not likely. I wrote a post on Why Farmers Should Blog. One of those reasons might hit home for you. But I think most bloggers want to get their ideas out there and maybe even help people to understand where they are coming from. Maybe you could focus on the enjoyment of creating something worthwhile to you. Take pride in a nice looking site. Feel the sense of accomplishment and follow-through.

2. Track Your Blog’s Traffic

This is a great time to find out some stats on your site’s traffic. If you haven’t already, add some kind of counter to your blog. You will feel very lonely if you can’t see that you have had some visitors. The stats will let you know that some warm bodies have actually seen your blog, even if it is a small number. When you are feeling down about no one commenting, go to your stats for a little boost.

3. Be active in social media

If I had not been on twitter, I would not have received these two tweets (one from this morning) from two sweet people.

sweet tweets

They didn’t leave any comments. But boy do these types of contacts really put a spring in your step. And make you want to push on.

Thank you, Jennifer & Ryan.

You could say the same about facebook connections or google +. But you have to have skin in the game. You gotta be active or umm “social”.

Which takes me to the next point.

 

4. Comment on Other Blogs

While your lamenting the lack of post comments and wondering why people don’t say something, are you commenting on other blogs? ie.. Do unto others. The Golden Rule. How would you feel…? What goes around, comes around. That is all I can think of right now. I’m just as guilty of being a bad blog visitor as anyone though I am reforming my ways and have been commenting more. Oh, got another one: You’ve got to give to receive.

5. Keep Posting

The longer a blog is around and has continual updated content the easier it is to be found in search engines. So keep it up. Be sure you are making your posts search friendly and easy to navigate. Post interesting information that people want to read and throw in a little controversy from time to time for good measure. Also make it easy for readers to pass on with share buttons at the bottom of the post. This brings in more readers. Remember, don’t give up. Even if you let your writing lapse a little, start right back up again. No need to apologize.

Bonus tip: Contact Page – EVERY blog/site should have a contact page to make it easy for visitors to send you a message. Some people for many different reasons might not want to leave a comment but have something to tell or ask you. Make it easy for them or they will just move on.

Building a blog audience takes time.

Building an active audience takes even more time. So don’t give up. Keep this list in mind when you feel like packing it in because it seems like no one is paying attention to you. And if it makes you feel better, I’m not getting many comments either. But I’m going to Blog On!