Back in July I spoke to Collegiate FFA’s New Century Farmer. This conference was for college age young farmers going into production ag. I had a great time. My topic was titled “Cultivating Connections Online”. It was about the why and how of making personal connections using social media platforms.
About that same time, I was contacted to speak to an ag group in Canada in February. Yes, I said F-February. The scheduler wanted me to help the members tell their farm stories. So the topic is uniquely titled “Tell Your Farm Story”. I just sent in the outline of the presentation and wanted to share it with you.
I might change a little of the resources at the end. But the rest should stay pretty much intact. Tell me what you think.
If you need a speaker at your farm group meeting, simply use the contact page. Let me know what you have going on.
Tell Your Farm Story
Companies that blog see 55% more visitors
Business to Consumer companies that blog generate 88% more leads/month
What you need to ask yourself starting out
Why: To have a successful blog, you must know your purpose. Your purpose should be obvious to visitors. This will give direction to everything you do in telling your story.
Stated in your tagline, bio widget, and about page
Who: Whom are you telling your story to?
family, friends, locals, media, future generations
What: What platforms will you use to make your content to tell your story? You really should own that space. Then you have control.
How: Once you are telling your story, how will you connect with your audience to spread that story?
email, facebook, twitter, pinterest, podcast
- Keep it Simple, Obvious, Repeat
5 Items all sites must have
- tagline, about areas, contact page, notifications, fast load time
Learn two social media platforms and what works on each; most sharable
- hashtags, images, links, video
- broadcast your message
- facebook groups, master minds, guest blog, comment on posts, share links
- You don’t have to do this alone.
Blog Post Ideas
- 10 most asked questions, current issues, Day In The Life, Questions
- that should be asked, video, Best/Worst of
- Book: So What? by Mark Magnacca
- Websites: farmNwife.com TheSalesLion.com
- Podcast: Mad Marketing