farmNwife

broadcast your farm

Tag: websites

Where Is Your Website Going

We spend lots and lots of time on our websites. But do we actually know our activities are bearing fruit? Are we just wasting our time? How can we accomplish our goals with our sites?

I think these are great questions that everyone should be asking. Let’s go beyond “Should I blog?” “How do I start a website?” “Should my business be online?”

I’m looking more towards the question-

How do I get my website to do what I want it to do?

Yes. That is what I want to know. That’s where I’m headed.

I have some sites, 4 or 5. Each have different purposes/goals. I’m going to test some things out on them and report on the findings here.

  1.  a personal blog that I run for my husband. He podcasts, writes, and periscopes regularly or daily.
  2.  our farm site We report on events and sell cattle and embryos.
  3.  my photography site- I edit photos for people
  4.  just started a t-shirt design shop on spreadshirt – just a side thing that sounded fun (even had sales)

If you are interested in the results or my findings to use on your own sites, sign up for the email list at the top of the page.

If you are not, that’s cool. Just unsubscribe. Not a problem.

I want to stop wasting time and get things done.

How about you?

Always Add Text To One Image In Every Post

always add textIf you haven’t noticed, almost every post on this site (besides featured farmer posts) has text added to the image. Even if there isn’t a formal picture, I add text to a background texture or color. I have some excellent reasons for doing this. You should consider it also.

1. Quickly see the post’s topic:

Even though the title of the post is usually the same wording, readers’ eyes are drawn first to the image. If it were just a picture of a person or thing, the reader might not get the idea of what the post is about. But adding the text will make it clear and quickly known.

2. More “Sharability”:

Compare these two images. If you were to see them on facebook or pinterest, would you know what the idea behind the on the left was?

 

adding text to images

That would be a “No”. You should think about your posts in a way that readers will want to share them. That would mean including images to posts. And beyond that: If it is shared, will those who see the share know what the idea is behind it to want to know more and click the image? This is why you add text!

Don’t add text to every image but choose one per post. Can you see if you had a recipe or how-to post a title would add to its “sharability”.

Now I want to share how I quickly add text to images remembering to keep the file size small for quick upload time. It doesn’t have to look perfect or done by a designer. You just want to get your idea understood.

If you don’t already use skitch, go get it now. It is the easiest/no-brainer way to add text. When it’s easy, it gets done. In this video I show you how to use skitch. I even use it on my iphone and ipad.

 

Now you’ll have posts that are ready and able to be spread around on facebook and printerest or anywhere else.

Make sure you have the pinterest button available on your posts. For wordpress.com users in your dashboard — settings — sharing.

Yes, you should go back and add text to old post images. (especially ones that are popular, recipes & how-to)

Why Start Your Own Website

Be Your Own Webmaster

start your own siteWell maybe not a master, but you can learn how to create a nice looking site for your farm or ag business on your own. “But I want my site to look professional”, you say. I completely understand. We’ll get there. Just stick with me.

Last time we talked about why you don’t want a static site. A blog makes a site dynamic. Dynamic = Good If that didn’t convince you maybe this stat will.

Businesses that blog have 88% more leads than businesses that don’t.

(source: Hub spot 2011) I gave most of the reasons why in the post Website or Blog.

Now I’ll go through the process I recommend for building your farm website.

1. Start free wordpress.com blog/site

I suggest wordpress over blogger.

  • a. When you are ready for a self-hosted site, the transfer of posts and information is easy.
  • b. You also will know the program and not have to learn a new blogging platform.

2. Learn how to blog and build your site

As I have said before, blogging is like playing the guitar. This is the time to learn the basics; publishing a post, adding images, building a sidebar, creating pages, ect. None of these elements are hard but they do take time and little effort to understand.

The good thing is you will be rewarded and there is help. Since you are using the free blogging service you are under no pressure to perform. These are the building blocks that will prepare you for the webmaster role of your ag business site. When you are ready go to the next step…

3. Move to self-hosted wordpress.org platform

Now that you know how to run your wordpress site, you are ready for the big time. Your own domain and fancy pants plugins. Does that sound like fun? Since you’ve done the previous work you deserve to give yourself this reward. With wordpress.org you can customize your site to best represent your business and show your professionalism.

I have to add here if you had not learned the basics you would have payed someone to create your site and then you would depend on them to make changes and additions that comes with more costs. If there is miscommunication, then more time is wasted in making the corrections. To me this just sounds like a big hassle when you are capable of doing it yourself.

The two options you have to creating your self-hosted site:

  • a. You learn how

There are a few steps to setting up your own website. It is very doable. Lord knows if I can figure it out so can you. But once it’s set up you are good to go. Start posting and creating pages just like you did in wordpress.com. Plus there are free themes to choose from; so you don’t have to buy a theme.

  • b. Hire it done

Even though I have created my own sites, I have hired a professional to build my new farm website. This is a great option if you want to spend some money for a high quality site. After it is complete, you can take over the reins. This is also nice to have someone to work with if you want something specialized. You can hire it done and continue on publishing on your own. {remember any costs are a business expense}

You will have to decide on your own which avenue is right for you and your business. And YOU can do this. I had no formal training in computers. I did lots of searches, made mistakes and learned along the way. By putting regular steady effort into your website, you will be surprised how far you can come in a short amount of time.

Next I’ll go through the process of setting up your wordpress.com site to begin your journey to webmaster-hood. Then I’ll show you how to set up your own self hosted website for those who are ready to take that on.

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