I was asked to write an article for my state’s beef magazine about blogging. Since the topic is so large, it will be turned into a series of articles. The original post was the inspiration for the first submission in the series. I wanted to share it with you.
Blog for your industry, your business, your
Since a blog is simply a journal online (web blog) anyone who uses the internet can start one. They are extremely easy and free to start up. In this first article, I will be discussing why farmers should be blogging.
I started a blog in 2007 www.kidscattle.com to inform some of the members of online forums I frequented how we raised cattle and how cute the kids were showing then. I received regular comments from readers from all over who had no idea how beef was produced. Now with multiple websites, I have come to realize how worthwhile maintaining a blog is to the agriculture industry, my farm, and for generations to come.
More and more of the general population is many generations removed from hands on farm experience. Thus, they get their information about where their food comes from through old and new media. A blog is the best way for individual farmers to show, explain, and educate people about the operations of a family farm. Consumers would much rather read about the production of their food from the farmers involved than a reporter. This education is a two way street. Expect to receive comments from visitors with their questions and views. You will learn about the expectations of consumers. This will lead to topics that you can continue to write about on your blog.
Being a log or journal, a blog is an excellent way to keep a record of events on your farm. Reviewing your blog you will quickly see when and how things happened each season. A wet spring, early frost, when the tractor broke down, pictures of your favorite cow, etc. Wouldn’t it have been nice to have a scrapbook of your grandparent’s about the daily happenings on their farm? Think about how future generations will love reading about your farm life.
Your farm blog is a convenient way for family members anywhere in the world to keep up on events back home. Adding pictures or even video will bring them right beside you during your daily work.
Likewise, if you have landlords scattered across the US a blog is tremendous help in keeping them informed on the growing and harvesting of their crops. They just simply read updates on your site. This is also a simple way for them to contact you with any questions they may have. There is no better resume for potential landowners to get to know how you work or run your farm. Blogs are usually about personal information but as farmers we know that our business is personal. Think of your blog as a brochure to potential business associates.
5. Home base
Just like you have fields scattered throughout the county or counties, you still have a home place that is the center of operations. It’s where you start your day and where you bring all the equipment back to. That is what a blog is for your online presence. You might be on twitter or facebook; but a blog is where you tell your full story. The others are just sticky notes of information that are quickly gone tomorrow.
Hopefully, I have convinced you about how valuable blogging can be. Your industry needs your voice to tell your farm’s story. No one else can do it or should do it. Your business has a message. You can make it a prosperous one. Your grandkids want to know their heritage. Your blog can provide them that history.
Leave a comment if any of these reasons are true for you. Are there others you can think of to include?